• Karthik Kashyap
• 09 Nov, 2020

Account-based marketing gained popularity among B2B companies in the last six years as it has shown several benefits such as alignment between marketing and sales teams as well as improved customer acquisition. ABM too has grown and is now getting smarter, with granular first-party data and automated workflows’ powering outcomes through powerful, intelligent platforms. As more businesses look toward implementing ABM, we list down a few statistics on how it is fairing beyond 2020 to help you plan
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